In the previous article we raised the important issue of motivation and its key role in your employer brand. Most employers think that to maintain high motivation among employees working for the company is quite complicated and even impossible task. It turns out that to motivate a team is far from such a challenge. If…
Day: August 15, 2016

Employer brand video
In the last two years video content began gaining strength. If a few years ago the main way in which we presented ourselves has been through pictures or text, now it is rather preferred to record a short video in which to share your thoughts. Rather than write guidance, lead webinars. Rather than shoot beautiful…

How to find motivation in the equation X + Y
Organizations today are becoming increasingly aware of the importance of Employer Branding: attracting, motivating and retaining the best talent in the labor market. Use of Employer Branding services starts to become a professional trend in the HR industry. Why has this happened? Earlier organizations attracted the best staff by offering better compensation packages, but in…

What commitment is and what it isn’t
Lately, people involved in the recruitment, motivation and development of staff of a small, medium and large companies began to ask questions about some abstract concepts such as motivation, happiness, commitment and many others. Today focus will be the commitment of employees and what it actually is? Let’s start with what is not … Committed…

From an employer to a friend – the power of the EVP concept
What is EVP and why is it important? Employee value proposition, or EVP is jargon used to explain the employer characteristics, advantages and appeals, an organization headed to potential and existing talent. EVP is a collection of authentic features, benefits and work-way in an organization. Actually this is a deal- what the organization gives in…

Employer branding: rather a process than a constant
Employer branding is the process of promoting a business or company as an employer of choice among the target group of desirable talents. The process facilitates the company’s ability to attract, hire and retain top talent right. The next stage of employer branding process is to contribute to the achievement of the business plan of…

Why a stable employer brand is a must-have nowadays
Lately, more and more people from the business started talking about employer brand and this is not accidental. Our market is experiencing a growing “hunger” for professionals and attracting quality talent is a top priority for CEOs. Only 63 percent, however, are concerned about the availability of key skills (data from the annual survey of…

What’s the difference between EMPLOYER BRAND & EMPLOYER BRANDING
Recently in Bulgarian business a new term emerged – Employer Brand. More and more marketers and HRs began to collaborate and seek external consultants to improve and develop their employer brand. But what is employer branding and does this translation helps us understand the real meaning of the term? How we manage to build a…