How to find motivation in the equation X + Y

How to find motivation in the equation X + Y

Organizations today are becoming increasingly aware of the importance of Employer Branding: attracting, motivating and retaining the best talent in the labor market. Use of Employer Branding services starts to become a professional trend in the HR industry. Why has this happened? Earlier organizations attracted the best staff by offering better compensation packages, but in…

From an employer to a friend – the power of the EVP concept

From an employer to a friend – the power of the EVP concept

What is EVP and why is it important? Employee value proposition, or EVP is jargon used to explain the employer characteristics, advantages and appeals, an organization headed to potential and existing talent. EVP is a collection of authentic features, benefits and work-way in an organization. Actually this is a deal- what the organization gives in…

Why a stable employer brand is a must-have nowadays

Why a stable employer brand is a must-have nowadays

Lately, more and more people from the business started talking about employer brand and this is not accidental. Our market is experiencing a growing “hunger” for professionals and attracting quality talent is a top priority for CEOs. Only 63 percent, however, are concerned about the availability of key skills (data from the annual survey of…